Business Plan Strategies - Create a successful business plan, bit by bit

April 21, 2008

The Balance Sheet

Filed under: Business Planning — janbking @ 4:18 pm

A balance sheet is a statement of what the company owns and what it owes at a fixed point in time. It remains important to look at changes occurring from month to month because there is a direct relationship between changes in your balance sheet and your cash flow.

The Year at a Glance Balance Sheet allows you to track balance sheet accounts for trends. It also allows you a measurement system to track goals you may have to decrease inventory, or decrease accounts receivable (both of which would increase your cash).

The most important accounts to focus on are cash, accounts receivable, inventory, fixed assets and accounts payable. If accounts receivable go up—your cash goes down
• If inventory goes down—your cash goes up
• If accounts payable goes down—your cash goes down
• If fixed assets go up—your cash goes down.
ASSETS
Current Assets
Cash
Accounts Receivable—money owed to you by your customers
Inventory—your product waiting to be sold, either at your location or at a store
Prepaid Expenses—items such as insurance or taxes (example: an insurance premium is paid up front for a whole year; this entry spreads it out over the policy period)
Other Current Assets—miscellaneous items like rent deposits
Fixed Assets—real property, equipment and leasehold improvements
Accumulated Depreciation
Net Fixed Assets
Intangible Assets—good will, intellectual property—rights to something, trademarks, patents
LIABILITIES
Current Liabilities—an amount you owe to someone else, generally to be paid within 1 year
Notes Payable
Accounts Payable
Accrued Liabilities
Long Term Debt
EQUITY
Retained Earnings—the amount of net income the company has earned and kept since the first day of the business, less dividends to shareholders

April 4, 2008

Start-Up Costs and Income Statements

Filed under: Business Planning — janbking @ 4:15 pm

Start-up Costs
Starting a new business is particularly costly because there are costs that only occur once - when the business is new, and before it opens for business. Just list these with dollar amounts in the body of your plan. These include:

Legal, Accounting and other professional fees
Lease deposits
Equipment
Licenses/permits
Insurance deposits
Salaries

KEY MISTAKE: Underestimating the amount of money you will need to start and operate your business for the first year or more until you can exist with a comfortable cushion from your own profits. Most business plan writers underestimate their start up costs, and the amount of time it will take to bring in a steady stream of revenue.

How to Begin Your Spreadsheets
You have two main categories of items you must project for your income statement: revenue and expenses. How much money will come into your business from selling to customers, and how much will go out in what you must pay to keep your business going.

The income statement includes costs that start THE DAY you “open” for business. The start-up costs are all the costs incurred before that day.

Income Statement: Making Revenue Projections

Projecting revenue can be an educated guess if you are just starting your business, but you must base them on something. Also, it is highly unlikely that you will start your first month in business at maximum sales capacity. Show a reasonable ramping up to your sales target over the first few months or even the first year. Base your revenue projections on what you do know: your pricing (average size of check in a restaurant, average invoice per client for a consulting firm) times your volume (number of tables in a restaurant, number of clients for a consulting firm).

Income Statement: Making Expense Projections

Expense Categories
Circle the categories that apply to your business and add to the list any categories that you will need. Then consider when you will have the expenses in each category.

Cost of Goods Sold (for product-based businesses)
Materials purchased
Finished Inventory
Production supplies
Shipping supplies

Personnel
Salaries and wages
Bonuses
Payroll taxes
Employment expense
Training
Group medical insurance
Temporary Help
Workers Comp insurance
Other Benefits

Sales and Marketing Expenses
Direct Mail
Advertising
Publicity
Consulting expenses

General and Administrative Expenses
Facilities:
Rents/mortgage payments
Property taxes
Repairs and maintenance
Utilities
Property and liability insurance
Administration:
Automobiles
Bank Charges
Computer supplies
Dues & licenses
Professional services
Office supplies
Telephone
Travel
Entertainment and Meals

KEY MISTAKE: Underestimating the amount of money you will need to start and operate your business for the first year or more until you can exist with a comfortable cushion from your own profits. Most business plan writers underestimate their start up costs, and the amount of time it will take to bring in a steady stream of revenue.

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