Marketing Activities

How are you going to implement your strategy? This is the action-oriented part of this section of the business plan. You will need to consider advertising and promotion, and sales and customer service activities. And don’t forget to include a reasonable budget for each item.

How will you get your name out and recognized so your sales efforts will work? Some common marketing methods include:
Flyers
Classified Ads
Seminars
Demonstrations
Contests
Newsletters (e-mail or print)
Public Relations (resulting in newspaper or magazine articles, or television or radio coverage)
Public Speaking
Brochures
Yellow Pages
Signs
Newspaper Display Ads
Magazine Ads
Telemarketing
Radio Ads
Cable TV Ads
Network TV Ads
Internet
Billboards
Direct Mail
Promotional Items
Trade Shows

Create a marketing activities calendar to help you stay on track and to show the reader of your plan that you know that marketing will always be an important part of your business, and that you intend to be consistent in your efforts. Pick two marketing activities to do each month and know that you will need to market continuously for the life of your business.